Social Baggage

This company aims to combat ad skipping by focusing their character at the center of the ad for the duration of the spot.

Will “center of the box thinking” work? Will this type of advertising prove effective to an audience of DVR viewers? I’m not so sure.

Personally, I think networks should start thinking of new ways to market, such as product mentions where the viewer could click a button, view the product and then pick up at the same point in the show. We’re already doing similar stuff on Blu-ray.

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Robots teach us about graphic design projects. This is totally vulgar, but it’s spot on.

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PepsiCo fired its ad agency for the Doritos brand after a couple of amateurs made an ad that took the top spot at last year’s Super Bowl. The ad cost a whopping $2,000 to make and they awarded the creators $1 million dollars. Far less than they would have paid the Madison Avenue seasoned veterans.

The concept is called “crowdsourcing” and this year Doritos is taking it to the next level. If fan-produced ads take the top three spots at Super Bowl XLIV, they will award $5 million to the creators.

Of course, they still have someone working on their marketing, because the contest has a killer website where you can view fan videos, get tips from last year’s winners, download branding and submit your own spot.

This is a brilliant way to build brand loyalty — get your customers to make the brand their own. They tell their friend and family to vote/watch and it spreads like Facebook.

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This weekend I will spend 4 days volunteering in prison, sharing God’s love through the simple act of service. I wrote this letter for the residents I will meet.

Dear Brother in Christ,

I thought you might want to know why. Why would some guy from the outside drive a couple hours and be away from his family to go spend time with people he doesn’t even know who never did anything for him?

It’s because I know first-hand how God can take a totally messed-up life and make something amazing out it.  He cares for each one of us, no matter what our past looks like. Just like He changed my life, He can do something truly awesome in yours.

I’m honored to come serve you and look forward to getting to know you this weekend.

With Confidence,

Drew Horine

For more information on how you can volunteer in this life-changing ministry, visit the Kairos International Website.

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Never grow tired of doing good.

Being a superhero is hard… especially when everyone knows your identity.

When you possess skills, talents or abilities that those around you do not, it seems the cries for help will never end. It’s easy to grow tired or impatient fixing the same problems over and over again. Like Mr. Incredible said, “Sometimes you just want the world to stay saved!”

“We must not become tired of doing good. We will receive our harvest of eternal life at the right time if we do not give up.”

Galatians 6:9 (NCV)

The truth is all of us have things we can do that those around us cannot. I can develop really awesome websites, but don’t ask me to bake a wedding cake. Don’t ask me to sit on the phone all day listening to customers whine about something they broke. That’s just not in my DNA.

But maybe it’s in yours.

Human beings were designed to need each other. I need you to be my hero just as bad as you need me to be yours. Think of what you do well and use it to save someone else today.

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A friend sent me this.  I have no idea who wrote it or where it originated, but it’s hilarious. Just don’t try to pass it off as true. You all know how I hate that.

On a Saturday afternoon, in Washington, D. C., House Speaker Nancy Pelosi’s aide visited the Cardinal of the Catholic cathedral.

He told the Cardinal that Nancy Pelosi would be attending the nextday’s sermon, and he asked if the Cardinal would kindly point out Pelosi tothe congregation and say a few words that would include calling Pelosi a saint.

The Cardinal replied, “No. I don’t really like the woman, and there are issues of conflict with the Catholic Church over certain of Pelosi’s views.”Pelosi’s aide then said, “Look. I’ll write a check here and now for a donation of $100,000 to your church if you’ll just tell the congregation you see Pelosi as a saint.”

The Cardinal thought about it and said, “Well, the church can use the money, so I’ll work your request into tomorrow’s sermon.” As Pelosi’s aide promised, House Speaker Pelosi appeared for the Sunday sermon and seated herself prominently at the edge of the main aisle.

And, during the sermon, as promised, the Cardinal pointed out that House Speaker Pelosi was present.

Then the Cardinal went on to explain to the congregation — “While Speaker Pelosi’s presence is probably an honor to some, she is not my favorite person. Some of her views are contrary to those of the church, and she tends to flip-flop on many other views. Nancy Pelosi is a petty, self-absorbed hypocrite, a thumb sucker, and a nit-wit. Nancy Pelosi is also a serial liar, a cheat, and a thief. Nancy Pelosi is the worst example of a Catholic I have ever personally witnessed. She married for money and is using it to lie to the American people. She also has a reputation for shirking her Representative obligations both in Washington, and in California. She simply is not to be trusted.”

The Cardinal completed his view of Pelosi with,

“But, when compared to Senators Ted Kennedy, Harry Reid, and John Kerry, House Speaker Pelosi is a saint.”

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