Silverstone, PETA and the Power of Ads that Never Run
So what was Alicia Silverstone doing nude in a PETA ad they knew would never get to air? Creating a buzz, that’s what.
After reaching the pinnacle of her acting abilities in Batman & Robin, Alicia’s career came to a screeching halt. Now she’s 30 and off the radar. What’s a girl to do? Get in shape and do a controversial advertisement that no one would air but everyone will watch. The fact that going veg helped create her amazingly hot body doesn’t hurt either. Almost makes me want to stop eating tasty animals.. but not quite.
This is the marketing genius behind PETA, Hardees and MoveOn.org. Create something that will get conservatives all hot and bothered. Air it a few times (or not at all) and do some press releases about Paris Hilton washing a car, teachers doing a pole dance or Alicia Silverstone taking a swim. Some horny nerd puts it on YouTube, O’Reilly starts yapping and bam! You get buzz for millions of dollars less than actually running the ad.
What about outrage? What about decent people standing up for what is right? Where’s the voice of the common man in all this?
You know as well as I do that the common man is busy Googling “alicia silverstone peta ad” so he can catch a glimpse of her naked behind. Viral marketing succeeds again.
