Silverstone, PETA and the Power of Ads that Never Run

So what was Alicia Silverstone doing nude in a PETA ad they knew would never get to air? Creating a buzz, that’s what.
After reaching the pinnacle of her acting abilities in Batman & Robin, Alicia’s career came to a screeching halt. Now she’s 30 and off the radar. What’s a girl to do? Get in shape and do a controversial advertisement that no one would air but everyone will watch. The fact that going veg helped create her amazingly hot body doesn’t hurt either. Almost makes me want to stop eating tasty animals.. but not quite.
This is the marketing genius behind PETA, Hardees and MoveOn.org. Create something that will get conservatives all hot and bothered. Air it a few times (or not at all) and do some press releases about Paris Hilton washing a car, teachers doing a pole dance or Alicia Silverstone taking a swim. Some horny nerd puts it on YouTube, O’Reilly starts yapping and bam! You get buzz for millions of dollars less than actually running the ad.
What about outrage? What about decent people standing up for what is right? Where’s the voice of the common man in all this?
You know as well as I do that the common man is busy Googling “alicia silverstone peta ad” so he can catch a glimpse of her naked behind. Viral marketing succeeds again.

Cheers to Danica McKellar, who played Winnie on The Wonder Years, for her new book, Math Doesn’t Suck. The 32 year old Danica told Newsweek that when girls see the antics of Paris Hilton and Lindsay Lohan, they think that being fun and glamorous also means being dumb and irresponsible. “I want to show them that being smart is cool,” she said. “Being good at math is cool. And not only that, it can help them get what they want out of life.”
Betty told us all the story of when her house burned down and they lost everything. She said the thing they missed most was all the photographs they had taken. That Christmas, her family gathered together all the photographs she had given them over the years and presented them to her in an album.