I want to introduce everyone to my new blog, AdverTERRIBLE. It features horrifying examples of advertising gone wrong. Everything from local TV commercials to vintage ads to big budget disasters from companies who should know better.
Social Baggage has had a great run for the past 10 years. Now I’m ready to do something else. I’ll leave this site up, but don’t plan on doing much more posting in the future.
So long and thanks for all the fish,
Drew
This company aims to combat ad skipping by focusing their character at the center of the ad for the duration of the spot.
Will “center of the box thinking” work? Will this type of advertising prove effective to an audience of DVR viewers? I’m not so sure.
Personally, I think networks should start thinking of new ways to market, such as product mentions where the viewer could click a button, view the product and then pick up at the same point in the show. We’re already doing similar stuff on Blu-ray.
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YouTube Direkt
Robots teach us about graphic design projects. This is totally vulgar, but it’s spot on.
PepsiCo fired its ad agency for the Doritos brand after a couple of amateurs made an ad that took the top spot at last year’s Super Bowl. The ad cost a whopping $2,000 to make and they awarded the creators $1 million dollars. Far less than they would have paid the Madison Avenue seasoned veterans.
The concept is called “crowdsourcing” and this year Doritos is taking it to the next level. If fan-produced ads take the top three spots at Super Bowl XLIV, they will award $5 million to the creators.
Of course, they still have someone working on their marketing, because the contest has a killer website where you can view fan videos, get tips from last year’s winners, download branding and submit your own spot.
This is a brilliant way to build brand loyalty — get your customers to make the brand their own. They tell their friend and family to vote/watch and it spreads like Facebook.
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